Résumé - Alex Keiningham

Education:

University of Alabama in Huntsville | Graduated May 2023

Bachelor of Science in Business Administration in Marketing

Department of Defense Marketing Coordinator | Oct 2023-Present

Carahsoft – Remote – Reston, VA

Created and coordinated onsite and online events, communications, advertising, and collateral utilizing a custom CRM, HTML email design, and Adobe CC
Supported government customers and vendor partners in areas of marketing and public relations
Executed tactical and creative marketing projects using a variety of skills and mediums

Marketing Assistant | Sep 2023-Present

Five Points Roofing Company – Remote – Franklin, TN

Facilitated the creation of graphic and video content to educate consumers and increase brand awareness with Resolve, Photoshop, and Loomly
Wrote and optimized blog posts about a variety of topics to promote the company and become a thought leader via our WordPress website.
Helped create promotion campaigns for email and social media to generate new leads and utilized Google CallRail to validate old leads.

Founder and Content Creator | Jan 2018-Present

Apocalyptic Medias – Remote – Brentwood, TN

Facilitated content creation for all aspects of numerous channels, gaining tens of millions of views across top social platforms.
Performed duties including photo and video editing, SEO, videography, photography, thumbnail creation, and performing in videos.
Guided colleagues within a leadership position to teach content creation and optimization, platform growth, and profit rise.

Social Media Coordinator | Sep 2022-May 2023

UAH Invention to Innovation Center – Hybrid – Huntsville, AL

Increased positive social media interactions and promoted community engagement.
Monitored brand reputation, data analytics, and social media trends across various platforms.
Organized social media content by leading programming, podcast design, and content creation.
Designed and developed weekly content series in video and picture formats, producing all aspects including recording, editing, copyrighting, and posting.

Resident Assistant | Aug 2020-May 2023

University of Alabama in Huntsville – Hybrid – Huntsville, AL

Provided a secure, enjoyable community to hundreds of university housing residents through interpersonal interactions, event planning, and information dissemination.
Maintained a thorough knowledge of housing procedures and protocols, campus offices and organizations, and residents within the community.
Created, planned, organized, promoted, and hosted monthly events; twice awarded for hosting high-quality and high-engagement events.
Attended multiweek training events, weekly meetings, and monthly training events to advance skills in conflict resolution, emotional management, team-building, and policy and procedures.

Market Research and Development Intern | May 2022-July 2022

H.T. Hackney – Hybrid – Huntsville, AL

Conducted face-to-face research with store owners of gas stations and convenience stores in the Northern Alabama region
Acquired, organized, and exhibited data regarding the number of store chains, the number of independent stores, and distributors’ identities.
Presented findings to corporate leadership to allow for more effective marketing to local stores.

Marketing Intern | Jan 2022-May 2022

Three Tails ReSale, Greater Huntsville Humane Society – Hybrid – Huntsville, AL

Developed a more efficient web presence by creating engaging social media accounts on Facebook and Instagram as well as Yelp and Apple Maps accounts.
Increased engagement on Instagram by 250% and increased followers by 20%
Remodeled store floor plan to optimize sales utilizing consumer trends and study of tactics used by competition
Created reference sheets, content presets, and a weekly social media content calendar to streamline work for future interns