Résumé - Alex Keiningham

Education:

University of Alabama in Huntsville | Graduated May 2023

Bachelor of Science in Business Administration in Marketing

Department of Defense Marketing Coordinator | Oct 2023-Present

Carahsoft – Remote – Reston, VA

Created and coordinated 10+ onsite/online tradeshow and networking events for thousands of attendees utilizing a custom CRM, HTML email design, and Adobe CC
Supported government customers and vendor partners in areas of marketing and public relations
Edited and proofread hundreds of emails and other marketing materials for grammar, syntax, and technical accuracy
Executed 10+ targeted email marketing campaigns, achieving an average open rate of 17.68% and CTR of 5.33%

Founder and Content Creator | Jan 2018-Present

Apocalyptic Medias – Remote – Brentwood, TN

Facilitated content creation for 10+ channels, gaining over 50 million views across top social media platforms
Executed tasks such as photo and video editing, SEO, videography, photography, and thumbnail creation, increasing engagement across all channels
Led a team of colleagues in content creation and optimization, achieving great platform growth in short time frames

Marketing Assistant | Sep 2023-Mar 2024

Five Points Roofing Company – Remote – Franklin, TN

Created 20+ graphics and video content pieces to educate consumers and increase brand awareness
Wrote and optimized blog posts on the WordPress website helping to establish the company as a thought leader
Created social media promotion campaigns, generating 200+ new leads

Social Media Coordinator | Sep 2022-May 2023

UAH Invention to Innovation Center – Hybrid – Huntsville, AL

Increased positive social media interactions and promoted community engagement with targeted content
Organized social media content by leading programming, podcast design, and content creation
Designed and developed weekly content series in video and picture formats increasing follower growth by 15%

Resident Assistant | Aug 2020-May 2023

University of Alabama in Huntsville – Hybrid – Huntsville, AL

Provided a secure, enjoyable community to 300+ university housing residents through interpersonal interactions, event planning, and information dissemination
Created, planned, organized, promoted, and hosted 30+ events with above average attendance; twice awarded for hosting high-quality and high-engagement events
Attended multiweek training events, weekly meetings, and monthly training sessions, enhancing skills in conflict resolution, emotional management, and team-building

Market Research and Development Intern | May 2022-July 2022

H.T. Hackney – Hybrid – Huntsville, AL

Conducted face-to-face research with 500+ store owners in the Northern Alabama region
Acquired, organized, and exhibited data on those 500+ stores’ business practices and distributors’ identities
Presented findings to corporate leadership resulting in a massive sales push to stores using competitor services with a high amount of store conversion

Marketing Intern | Jan 2022-May 2022

Three Tails ReSale, Greater Huntsville Humane Society – Hybrid – Huntsville, AL

Developed a more efficient web presence by creating engaging social media accounts on Facebook and Instagram as well as improving map presences with Google Maps, Yelp, and Apple Maps accounts
Increased Instagram engagement by 250% and increased followers by 20% through regular interaction and consistent content
Remodeled store floor plan to optimize sales utilizing consumer trends and competitive tactics increasing sales by over 30% within one month
Created reference sheets, content presets, and a weekly social media content calendar streamlining intern work